Imagine that one of your airline's planes has gone missing and you must explain thing to the world's news media. It's not a pleasant situation, but you appear confident, you have a straightforward message and reporters are satisfied that you have been transparent and helpful. Wouldn't it be great to know that no matter how awful the crisis is, you can always speak to the media in a way that you convey confidence and can communicate the facts as they are known at that moment?
